{"id":24488,"date":"2022-09-15T21:12:27","date_gmt":"2022-09-15T19:12:27","guid":{"rendered":"https:\/\/ignaciosantiago.com\/?page_id=24488"},"modified":"2022-11-10T19:51:07","modified_gmt":"2022-11-10T18:51:07","slug":"google-analytics-wordpress","status":"publish","type":"post","link":"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/","title":{"rendered":"C\u00f3mo Integrar Google Analytics 4 en WordPress [+PLUGINS]"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u00bfEst\u00e1s intentando<strong> instalar Google Analytics 4 en WordPress<\/strong> pero no terminas de fiarte de si lo haces bien? \u00bfTe gustar\u00eda empezar a recoger datos para saber qu\u00e9 funciona y qu\u00e9 hay que mejorar en tu <a href=\"https:\/\/ignaciosantiago.com\/servicios\/diseno-paginas-web-wordpress\/\" target=\"_blank\" rel=\"noopener\">p\u00e1gina web<\/a>, <a href=\"https:\/\/ignaciosantiago.com\/servicios\/diseno-blogs-wordpress\/\" target=\"_blank\" rel=\"noopener\">blog<\/a> o <a href=\"https:\/\/ignaciosantiago.com\/servicios\/diseno-tiendas-online-wordpress\/\" target=\"_blank\" rel=\"noopener\">tienda online<\/a> para <a href=\"https:\/\/ignaciosantiago.com\/guia-seo\/\" target=\"_blank\" rel=\"noopener\">aumentar su visibilidad en Google<\/a>? \u00a1Est\u00e1s en el sitio correcto! Google Analytics es una\u00a0<strong>herramienta de anal\u00edtica web<\/strong> desarrollada por Google para medir y analizar lo que ocurre en tu sitio web y es utilizado por millones de personas en todo el mundo (sobre todo porque <strong>es gratis<\/strong>). En 2020 Google anunci\u00f3 la nueva versi\u00f3n de Google Analytics, y estas llevan conviviendo desde entonces, pero ha llegado el momento de <strong>migrar a GA4<\/strong>. Por ello, en esta gu\u00eda te explico en detalle <strong>c\u00f3mo configurar una propiedad de GA4 en WordPress<\/strong> paso a paso.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-42886\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2016\/02\/tutorial-wordpress-como-instalar-google-analytics-en-wordpress-2.jpg\" alt=\"tutorial wordpress como instalar google analytics en wordpress\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2016\/02\/tutorial-wordpress-como-instalar-google-analytics-en-wordpress-2-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2016\/02\/tutorial-wordpress-como-instalar-google-analytics-en-wordpress-2-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2016\/02\/tutorial-wordpress-como-instalar-google-analytics-en-wordpress-2-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2016\/02\/tutorial-wordpress-como-instalar-google-analytics-en-wordpress-2-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2016\/02\/tutorial-wordpress-como-instalar-google-analytics-en-wordpress-2-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2016\/02\/tutorial-wordpress-como-instalar-google-analytics-en-wordpress-2-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2016\/02\/tutorial-wordpress-como-instalar-google-analytics-en-wordpress-2-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2016\/02\/tutorial-wordpress-como-instalar-google-analytics-en-wordpress-2.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><strong>Google Analytics<\/strong> es una <strong>herramienta de anal\u00edtica web<\/strong> desarrollada por Google cuya <strong>\u00faltima versi\u00f3n<\/strong>, <a href=\"https:\/\/ignaciosantiago.com\/google-analytics-4-ga4\/\" target=\"_blank\" rel=\"noopener\">Google Analytics 4<\/a>, ha introducido <strong>nuevas formas de medir<\/strong> como las llamadas m\u00e9tricas predictivas que ofrecen an\u00e1lisis inteligentes para predecir el comportamiento de los usuarios. Existen dos <strong>formas de a\u00f1adir Google Analytics a tu sitio web<\/strong>: sin plugin (a\u00f1adiendo el c\u00f3digo de seguimiento directamente al c\u00f3digo fuente del sitio web o con <a href=\"https:\/\/ignaciosantiago.com\/tutorial-google-tag-manager\/\" target=\"_blank\" rel=\"noopener\">Google Tag Manager<\/a>) y con plugin (m\u00e1s f\u00e1cil y r\u00e1pida). En esta gu\u00eda te explico c\u00f3mo<strong> implementar Google Analytics 4 en WordPress <\/strong>en muy poco tiempo y con el m\u00ednimo esfuerzo.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">&Iacute;ndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#razones-para-anadir-el-codigo-de-google-analytics-en-tu-sitio-web\" title=\"Razones para a\u00f1adir el c\u00f3digo de Google Analytics en tu sitio web\">Razones para a\u00f1adir el c\u00f3digo de Google Analytics en tu sitio web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#como-anadir-el-codigo-de-google-analytics-4-a-wordpress-manualmente\" title=\"C\u00f3mo a\u00f1adir el c\u00f3digo de Google Analytics 4 a WordPress manualmente\">C\u00f3mo a\u00f1adir el c\u00f3digo de Google Analytics 4 a WordPress manualmente<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#1-entra-en-tu-propiedad-de-google-analytics-4\" title=\"#1 Entra en tu propiedad de Google Analytics 4\">#1 Entra en tu propiedad de Google Analytics 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#2-accede-al-%c2%abflujo-de-datos%c2%bb-de-tu-propiedad-de-ga4\" title=\"#2 Accede al \u00abflujo de datos\u00bb de tu propiedad de GA4\">#2 Accede al \u00abflujo de datos\u00bb de tu propiedad de GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#3-accede-a-las-etiquetas-de-seguimiento\" title=\"#3 Accede a las etiquetas de seguimiento\">#3 Accede a las etiquetas de seguimiento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#4-copia-el-codigo-de-%c2%abinstalacion-manual%c2%bb-de-ga4\" title=\"#4 Copia el c\u00f3digo de \u00abinstalaci\u00f3n manual\u00bb de GA4\">#4 Copia el c\u00f3digo de \u00abinstalaci\u00f3n manual\u00bb de GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#5-anade-el-codigo-de-seguimiento-de-google-analytics-a-wordpress\" title=\"#5 A\u00f1ade el c\u00f3digo de seguimiento de Google Analytics a WordPress\">#5 A\u00f1ade el c\u00f3digo de seguimiento de Google Analytics a WordPress<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#como-anadir-google-analytics-4-en-wordpress-con-plugins\" title=\"C\u00f3mo a\u00f1adir Google Analytics 4 en WordPress con plugins\">C\u00f3mo a\u00f1adir Google Analytics 4 en WordPress con plugins<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#rank-math\" title=\"Rank Math\">Rank Math<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#monsterinsights\" title=\"MonsterInsights\">MonsterInsights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#site-kit-by-google\" title=\"Site Kit by Google\">Site Kit by Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#analytify\" title=\"Analytify\">Analytify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#ga-google-analytics\" title=\"GA Google Analytics\">GA Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#conversios\" title=\"Conversios\">Conversios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#como-anadir-google-analytics-4-en-wordpress-con-google-tag-manager\" title=\"C\u00f3mo a\u00f1adir Google Analytics 4 en WordPress con Google Tag Manager\">C\u00f3mo a\u00f1adir Google Analytics 4 en WordPress con Google Tag Manager<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#1-crea-una-cuenta-en-google-tag-manager-o-inicia-sesion-en-la-que-ya-tengas\" title=\"#1 Crea una cuenta en Google Tag Manager o inicia sesi\u00f3n en la que ya tengas\">#1 Crea una cuenta en Google Tag Manager o inicia sesi\u00f3n en la que ya tengas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#2-anade-el-codigo-de-google-tag-manager-a-wordpress\" title=\"#2 A\u00f1ade el c\u00f3digo de Google Tag Manager a WordPress\">#2 A\u00f1ade el c\u00f3digo de Google Tag Manager a WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#3-crea-y-configura-una-etiqueta-nueva-en-google-tag-manager\" title=\"#3 Crea y configura una etiqueta nueva en Google Tag Manager\">#3 Crea y configura una etiqueta nueva en Google Tag Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#4-anade-el-id-de-medicion-de-google-analytics-4\" title=\"#4 A\u00f1ade el ID de medici\u00f3n de Google Analytics 4\">#4 A\u00f1ade el ID de medici\u00f3n de Google Analytics 4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#5-selecciona-el-activador-%c2%aball-pages%c2%bb\" title=\"#5 Selecciona el activador \u00abAll Pages\u00bb\">#5 Selecciona el activador \u00abAll Pages\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#6-nombra-la-etiqueta-para-poder-encontrarla-facilmente\" title=\"#6 Nombra la etiqueta para poder encontrarla f\u00e1cilmente\">#6 Nombra la etiqueta para poder encontrarla f\u00e1cilmente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#7-publica-los-cambios-en-la-seccion-de-%c2%abenviar%c2%bb\" title=\"#7 Publica los cambios en la secci\u00f3n de \u00abEnviar\u00bb\">#7 Publica los cambios en la secci\u00f3n de \u00abEnviar\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#8-revisa-el-informe-en-tiempo-real-de-google-analytics-y-comprueba-que-todo-funciona\" title=\"#8 Revisa el informe en tiempo real de Google Analytics y comprueba que todo funciona\">#8 Revisa el informe en tiempo real de Google Analytics y comprueba que todo funciona<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/ignaciosantiago.com\/google-analytics-wordpress\/#conclusion-vincula-google-analytics-4-con-tu-web-de-wordpress\" title=\"Conclusi\u00f3n: Vincula Google Analytics 4 con tu web de WordPress\">Conclusi\u00f3n: Vincula Google Analytics 4 con tu web de WordPress<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:26.25;line-height:1.15;\"><span class=\"ez-toc-section\" id=\"razones-para-anadir-el-codigo-de-google-analytics-en-tu-sitio-web\"><\/span>Razones para a\u00f1adir el c\u00f3digo de Google Analytics en tu sitio web<span class=\"ez-toc-section-end\"><\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;\"><p>El principal objetivo de tu sitio web es llegar a tu p\u00fablico para aumentar las conversiones, independientemente de que est\u00e9n enfocadas en ganar dinero o popularidad. Para ello necesitas una herramienta que te ayude a<strong> conocer mejor a tu p\u00fablico objetivo<\/strong> para que, de esa manera, aprendas a dirigirte a \u00e9l y hacerle llegar lo que ofreces de forma efectiva. Google Analytics es la herramienta que estabas buscando y, adem\u00e1s, es gratis. A continuaci\u00f3n te enumero algunas de las <strong>razones para a\u00f1adir el c\u00f3digo de Google Analytics en tu sitio web<\/strong>:<\/p>\n<\/div><ul style=\"--awb-size:15px;--awb-line-height:25.5px;--awb-icon-width:25.5px;--awb-icon-height:25.5px;--awb-icon-margin:10.5px;--awb-content-margin:36px;--awb-circlecolor:var(--awb-color3);--awb-circle-yes-font-size:13.2px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon icon-customcheck\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Permite monitorizar a tu p\u00fablico objetivo<\/strong>: Analytics te da informaci\u00f3n muy variada sobre los usuarios que entraron a tu web. As\u00ed, por ejemplo, podr\u00e1s conocer la hora a la que m\u00e1s se conectan, cu\u00e1nto tiempo pasan navegando por tu sitio web, desde d\u00f3nde se conectan (pa\u00eds, ciudad), desde qu\u00e9 dispositivo, su edad, su g\u00e9nero e incluso sus intereses. Son datos que debes tener en cuenta a la hora de elaborar una estrategia de marketing.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon icon-customcheck\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Ofrece informaci\u00f3n sobre c\u00f3mo han llegado a tu p\u00e1gina web<\/strong>: Saber si han llegado a ti a trav\u00e9s de la b\u00fasqueda org\u00e1nica, si lo han hecho a trav\u00e9s de un email en el que se envi\u00f3 tu enlace, a trav\u00e9s de redes sociales o escribiendo tu dominio web directamente en el navegador te da informaci\u00f3n que puedes utilizar para crear nuevas estrategias y hallar la forma en la que te m\u00e1s personas accedan a ti.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon icon-customcheck\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Te da a conocer el comportamiento de los usuarios en tu p\u00e1gina<\/strong>: Si Google Analytics te indica por d\u00f3nde entran tus usuarios, tambi\u00e9n te informa del recorrido que hacen por tu p\u00e1gina web hasta marcharse de ella. As\u00ed, podr\u00e1s saber cu\u00e1les son los puntos de fuga de tu sitio web para tratar de arreglarlos y evitar que m\u00e1s usuarios se vayan sin llegar a convertir.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon icon-customcheck\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Te da informaci\u00f3n sobre las conversiones<\/strong>: Saber cu\u00e1ntas personas han hecho el recorrido completo del embudo de ventas es muy interesante para analizar campa\u00f1as y comprobar si la inversi\u00f3n ha merecido la pena.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon icon-customcheck\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Permite la integraci\u00f3n con otras herramientas y plataformas<\/strong>:\u00a0Cuando vinculas la cuenta de <a href=\"https:\/\/ignaciosantiago.com\/servicios\/agencia-google-ads-sem\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>\u00a0con Analytics est\u00e1s alineando dos herramientas y permiti\u00e9ndoles trabajar juntas lo que te proporcionar\u00e1<strong> informaci\u00f3n muy \u00fatil tus campa\u00f1as de AdWords<\/strong>. Otra integraci\u00f3n que debes tener en cuenta es la integraci\u00f3n con <a href=\"https:\/\/ignaciosantiago.com\/google-search-console\/\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon icon-customcheck\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Te ayuda a comprender qu\u00e9 tipo de contenido debes escribir<\/strong>: Google Analytics te ayuda a realizar un seguimiento de todo el contenido que recibe visitas y se comparte. Con estos datos, puedes mejorar tanto el contenido que recibe menos visitas como las p\u00e1ginas m\u00e1s visitadas de tu web para que atraigan a los clientes de una manera m\u00e1s productiva.<\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-alert alert general alert-info fusion-alert-left fusion-alert-capitalize awb-alert-native-link-color\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-info-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">S\u00f3lo se puede mejorar aquello que se mide y Google Analytics 4 ofrece diferentes tipos de informes para que puedas <strong>medir cada detalle de la interacci\u00f3n que ocurre en tu sitio web<\/strong>.<\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:26.25;line-height:1.15;\"><span class=\"ez-toc-section\" id=\"como-anadir-el-codigo-de-google-analytics-4-a-wordpress-manualmente\"><\/span>C\u00f3mo a\u00f1adir el c\u00f3digo de Google Analytics 4 a WordPress manualmente<span class=\"ez-toc-section-end\"><\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><p>A\u00f1adir GA4 en WordPress de forma manual consiste en <strong>incluir un c\u00f3digo HTML en el editor de tu sitio web<\/strong>. No te preocupes, no necesitas ser programador o desarrollador web para hacerlo, ver\u00e1s que es m\u00e1s sencillo de lo que piensas. Lo primero que tienes que hacer es localizar <strong>d\u00f3nde se encuentra el c\u00f3digo<\/strong> que debes copiar y despu\u00e9s te explicar\u00e9 en qu\u00e9 parte de tu p\u00e1gina web tienes que pegarlo. Cuanto antes lo hagas, antes <strong>empezar\u00e1s a recoger datos<\/strong> sobre tu web. Los pasos que debes seguir para encontrar el c\u00f3digo son los siguientes:<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"1-entra-en-tu-propiedad-de-google-analytics-4\"><\/span>#1 Entra en tu propiedad de Google Analytics 4<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p>Para poder <strong>vincular el c\u00f3digo de Google Analytics con tu sitio web<\/strong>, lo primero que debes hacer es\u00a0<a href=\"https:\/\/ignaciosantiago.com\/google-analytics-4-ga4\/#como-crear-y-configurar-una-propiedad-ga4-en-google-analytics\" target=\"_blank\" rel=\"noopener\">crear una propiedad de Google Analytics 4<\/a>. Una vez creada, accede al <strong>apartado \u00abAdministrar\u00bb<\/strong>. Aqu\u00ed se te muestra una columna donde puedes consultar informaci\u00f3n de tu cuenta y otra columna donde puedes consultar informaci\u00f3n sobre tu propiedad. Para poder consultar el c\u00f3digo que necesitas, <strong>localiza y selecciona la opci\u00f3n \u00abFlujos de datos\u00bb<\/strong> de la columna \u00abPropiedad\u00bb tal y como te muestro en la imagen inferior:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-140478 size-full\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-4.jpg\" alt=\"como crear propiedad google analytics 4 ga4 universal analytics vincular sitio web 4\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-4-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-4-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-4-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-4-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-4-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-4-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-4-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-4.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Accede a \u00abFlujos de datos\u00bb dentro de la columna \u00abPropiedad\u00bb en el apartado Administrar<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"2-accede-al-%c2%abflujo-de-datos%c2%bb-de-tu-propiedad-de-ga4\"><\/span>#2 Accede al \u00abflujo de datos\u00bb de tu propiedad de GA4<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p><img decoding=\"async\" class=\"aligncenter wp-image-140477 size-full\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-3.jpg\" alt=\"como crear propiedad google analytics 4 ga4 universal analytics vincular sitio web 3\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-3-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-3-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-3-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-3-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-3-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-3-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-3-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-3.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Haz click sobre tu sitio web dentro de \u00abFlujos de datos\u00bb<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"3-accede-a-las-etiquetas-de-seguimiento\"><\/span>#3 Accede a las etiquetas de seguimiento<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><p>Al acceder a tu sitio web dentro del apartado \u00abFlujo de datos\u00bb se te abrir\u00e1 una nueva ventana donde te aparecer\u00e1n los <strong>detalles del flujo web<\/strong> de tu sitio. Separados en cajas, ver\u00e1s que la informaci\u00f3n se divide en Detalles del flujo, Eventos y Etiquetas de Google. Es en este \u00faltimo apartado donde podr\u00e1s encontrar la opci\u00f3n \u00ab<strong>Ver instrucciones de etiquetas<\/strong>\u00ab. Entrando aqu\u00ed, acceder\u00e1s al c\u00f3digo que necesitas para <strong>instalar Google Analytics en WordPress<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-140476 size-full\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-2.jpg\" alt=\"como crear propiedad google analytics 4 ga4 universal analytics vincular sitio web 2\" width=\"1199\" height=\"1004\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-2-150x126.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-2-200x167.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-2-400x335.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-2-600x502.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-2-768x643.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-2-800x670.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-2-900x754.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-2.jpg 1199w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Accede a \u00abver instrucciones de etiquetas\u00bb<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"4-copia-el-codigo-de-%c2%abinstalacion-manual%c2%bb-de-ga4\"><\/span>#4 Copia el c\u00f3digo de \u00abinstalaci\u00f3n manual\u00bb de GA4<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p style=\"text-align: left;\">Por defecto, la ventana que se abre te mostrar\u00e1 habilitada la pesta\u00f1a \u00abInstall with a website builder\u00bb. Justo al lado tienes la opci\u00f3n \u00ab<strong>Instalar de forma manual<\/strong>\u00ab. Entra en esta pesta\u00f1a y <strong>copia el c\u00f3digo del recuadro<\/strong> tal y como te muestro en la siguiente imagen.<\/p>\n<p style=\"text-align: center;\"><em><img decoding=\"async\" class=\"aligncenter wp-image-140953 size-full\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-1.jpg\" alt=\"\" width=\"1200\" height=\"719\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-1-150x90.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-1-200x120.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-1-400x240.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-1-600x360.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-1-768x460.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-1-800x479.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-1-900x539.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>Copia el c\u00f3digo que aparece en la pesta\u00f1a \u00abInstalaci\u00f3n manual\u00bb<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"5-anade-el-codigo-de-seguimiento-de-google-analytics-a-wordpress\"><\/span>#5 A\u00f1ade el c\u00f3digo de seguimiento de Google Analytics a WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\"><p>Una vez que has <strong>copiado el c\u00f3digo<\/strong>, a continuaci\u00f3n debes <strong>pegarlo en tu sitio web de WordPress<\/strong>. Para ello debes entrar en el <strong>panel de administraci\u00f3n<\/strong> de tu web y, en el apartado de \u00abApariencia\u00bb, <strong>acceder a \u201cEditor de Temas\u201d<\/strong>. Desde ah\u00ed tendr\u00e1s que acceder a la<strong> cabecera del tema<\/strong> y en la caja \u201cContenido del archivo seleccionado\u201d, justo <strong>despu\u00e9s de la etiqueta \u00abHead\u00bb<\/strong>, pegar el c\u00f3digo completo. Recuerda haz click sobre \u00ab<strong>actualizar archivo<\/strong>\u00bb para guardar los cambios y ya estar\u00eda.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-140490 size-full\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-6.jpg\" alt=\"como crear propiedad google analytics 4 ga4 universal analytics vincular sitio web 6\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-6-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-6-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-6-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-6-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-6-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-6-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-6-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-crear-propiedad-google-analytics-4-ga4-universal-analytics-vincular-sitio-web-6.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Accede al \u00abeditor de temas\u00bb desde el m\u00f3dulo de \u00abapariencia\u00bb, pega el c\u00f3digo dentro de la etiqueta<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:26.25;line-height:1.15;\"><span class=\"ez-toc-section\" id=\"como-anadir-google-analytics-4-en-wordpress-con-plugins\"><\/span>C\u00f3mo a\u00f1adir Google Analytics 4 en WordPress con plugins<span class=\"ez-toc-section-end\"><\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\" style=\"--awb-text-transform:none;\"><p>Si no quieres estar modificando c\u00f3digo y buscas una <strong>forma m\u00e1s sencilla<\/strong> y segura de <strong>a\u00f1adir Google Analytics 4 en WordPress<\/strong>, la mejor manera es <a href=\"https:\/\/ignaciosantiago.com\/instalar-plugin-wordpress\/\" target=\"_blank\" rel=\"noopener\">instalar un plugin<\/a>. Aunque una buena recomendaci\u00f3n es que no utilices demasiados plugins en tu instalaci\u00f3n WordPress, en lo que se refiere a la anal\u00edtica web, no hay excusa. Por ello, a continuaci\u00f3n quiero mostrarte cu\u00e1les son los <strong>mejores plugins para instalar GA4 en WordPress<\/strong> de manera r\u00e1pida y f\u00e1cil:<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:5px 5px 5px 5px;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"76\" height=\"100\" alt=\"ganador 1\" title=\"ganador 1\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2020\/07\/ganador-11.png\" class=\"img-responsive wp-image-91383\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"rank-math\"><\/span>Rank Math<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"border:1px solid #000000;\"><img decoding=\"async\" width=\"450\" height=\"250\" alt=\"mejores plantillas themes temas wordpress lms formacion cursos online eduma\" title=\"implementar google analytics wordpress plugin wordpress rank math\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-rank-math.jpg\" class=\"img-responsive wp-image-141040\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-rank-math-200x111.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-rank-math-400x222.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-rank-math.jpg 450w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-left fusion-alert-capitalize awb-alert-native-link-color\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\"><strong>$125 (Pro) | $429 (100 sitios web) | $999 (500 sitios web)<\/strong><\/span><\/div><\/div><div class=\"fusion-text fusion-text-10\"><p><strong>Rank Math<\/strong> es un plugin SEO para WordPress que automatiza el SEO de tu WordPress, te ayuda a optimizar los posts para poder aparecer m\u00e1s alto en los motores de b\u00fasqueda. Adem\u00e1s, es muy f\u00e1cil de instalar y de utilizar gracias a la interfaz de uso del plugin que es muy limpia y sencilla. Adem\u00e1s, te permite controlar las <strong>estad\u00edsticas de tu sitio web<\/strong> sin tener que abandonar la comodidad de tu panel de control de WordPress.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-span-yes fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer sponsored\" href=\"https:\/\/ignaciosantiago.com\/ir-a\/rankmath\/\"><span class=\"fusion-button-text\">Ir a Rank Math<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:5px 5px 5px 5px;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"76\" height=\"100\" alt=\"ganador 2\" title=\"ganador 2\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2020\/07\/ganador-22.png\" class=\"img-responsive wp-image-91381\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"monsterinsights\"><\/span>MonsterInsights<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\" style=\"border:1px solid #000000;\"><img decoding=\"async\" width=\"450\" height=\"250\" alt=\"mejores plantillas themes temas wordpress lms formacion cursos online eduma\" title=\"mejores plugins seo wordpress posicionamiento web rendimiento web analitica monster insights\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2020\/04\/mejores-plugins-seo-wordpress-posicionamiento-web-analitica-monster-insights.jpg\" class=\"img-responsive wp-image-86910\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2020\/04\/mejores-plugins-seo-wordpress-posicionamiento-web-analitica-monster-insights-200x111.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2020\/04\/mejores-plugins-seo-wordpress-posicionamiento-web-analitica-monster-insights-400x222.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2020\/04\/mejores-plugins-seo-wordpress-posicionamiento-web-analitica-monster-insights.jpg 450w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-left fusion-alert-capitalize awb-alert-native-link-color\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\"><strong>Plus ($199\/A\u00f1o) \/ Pro ($399\/A\u00f1o) \/ Agency ($799\/A\u00f1o)<\/strong><\/span><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p><strong>MonsterInsights<\/strong> es un plugin SEO de WordPress <strong>para anal\u00edtica web<\/strong> que conecta de una forma sencilla tu sitio web con Google Analytics para poder visualizar estad\u00edsticas y hacer crecer tu negocio. Entre sus numerosas funciones destaca, un rastreo universal de cualquier dispositivo para ver medir tus campa\u00f1as, <strong>ver las analytics de tu sitio web dentro de tu propio WordPress<\/strong>, podr\u00e1s obtener estad\u00edsticas en el momento exacto, estad\u00edsticas al detalle de tu web, ver el tr\u00e1fico de tu comercio electr\u00f3nico y mucho m\u00e1s.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-span-yes fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer sponsored\" href=\"https:\/\/ignaciosantiago.com\/ir-a\/monsterinsights\/\"><span class=\"fusion-button-text\">Ir a Monster Insights<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:20px;--awb-padding-bottom:20px;--awb-padding-left:20px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:5px 5px 5px 5px;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\"><img decoding=\"async\" width=\"76\" height=\"100\" alt=\"ganador 3\" title=\"ganador 3\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2020\/07\/ganador-33.png\" class=\"img-responsive wp-image-91382\"\/><\/span><\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"site-kit-by-google\"><\/span>Site Kit by Google<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\" style=\"border:1px solid #000000;\"><img decoding=\"async\" width=\"450\" height=\"250\" alt=\"mejores plantillas themes temas wordpress lms formacion cursos online eduma\" title=\"implementar google analytics wordpress plugin wordpress google site kit\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-google-site-kit.jpg\" class=\"img-responsive wp-image-141039\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-google-site-kit-200x111.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-google-site-kit-400x222.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-google-site-kit.jpg 450w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-alert alert success alert-success fusion-alert-left fusion-alert-capitalize awb-alert-native-link-color\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\"><strong>Gratis<\/strong><\/span><\/div><\/div><div class=\"fusion-text fusion-text-12\"><p><strong>Site Kit es el plugin oficial para WordPress de Google<\/strong> para obtener informaci\u00f3n sobre c\u00f3mo los usuarios encuentran y utilizan su sitio. Site Kit es el plugin que te permite desplegar, gestionar y obtener informaci\u00f3n de herramientas cr\u00edticas de Google para hacer de tu sitio web un sitio de \u00e9xito. Proporciona informaci\u00f3n autorizada y actualizada de varios productos de Google directamente en el panel de control de WordPress para facilitar el acceso, todo ello<strong> de forma gratuita.<\/strong><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-span-yes fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer sponsored\" href=\"https:\/\/ignaciosantiago.com\/ir-a\/google-site-kit\/\"><span class=\"fusion-button-text\">Ir a Site Kit de Google<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"analytify\"><\/span>Analytify<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\" style=\"border:1px solid #000000;\"><img decoding=\"async\" width=\"450\" height=\"250\" alt=\"mejores apps teclados android ios emoticonos emojis gratis redes sociales facebook whatsapp twitter linkedin instagram youtube animoji\" title=\"implementar google analytics wordpress plugin wordpress analytify\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-analytify.jpg\" class=\"img-responsive wp-image-141037\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-analytify-200x111.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-analytify-400x222.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-analytify.jpg 450w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-left fusion-alert-capitalize awb-alert-native-link-color\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\"><strong>$99\/A\u00d1O (1 Sitio) | $199\/A\u00d1O (10 Sitios) | $499\/A\u00d1O (50 Sitios)<\/strong><\/span><\/div><\/div><div class=\"fusion-text fusion-text-13\"><p><strong>Analytify<\/strong> es un plugin recomendado para propietarios de negocios y creadores de contenido que desean realizar un <strong>seguimiento de las ventas convencionales y digitales<\/strong>. Te permite realizar estad\u00edsticas en tiempo real y campa\u00f1as de marketing desde el tablero de tu sitio web. Este plugin cuenta con m\u00e1s de 5.000.000 de descargas.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-span-yes fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer sponsored\" href=\"https:\/\/ignaciosantiago.com\/ir-a\/analytify\/\"><span class=\"fusion-button-text\">Ir a Analytify<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"ga-google-analytics\"><\/span>GA Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\" style=\"border:1px solid #000000;\"><img decoding=\"async\" width=\"450\" height=\"250\" alt=\"mejores apps teclados android ios emoticonos emojis gratis redes sociales facebook whatsapp twitter linkedin instagram youtube animoji\" title=\"implementar google analytics wordpress plugin wordpress ga google analytics\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-ga-google-analytics.jpg\" class=\"img-responsive wp-image-141041\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-ga-google-analytics-200x111.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-ga-google-analytics-400x222.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/implementar-google-analytics-wordpress-plugin-wordpress-ga-google-analytics.jpg 450w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-alert alert success alert-success fusion-alert-left fusion-alert-capitalize awb-alert-native-link-color\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-check-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\"><strong>Gratis<\/strong><\/span><\/div><\/div><div class=\"fusion-text fusion-text-14\"><p><strong>GA Google Analytics<\/strong> incluye el c\u00f3digo de seguimiento de Google Analytics para todas las p\u00e1ginas de tu sitio web, permite desactivar el seguimiento de los usuarios con nivel de administrador para que los informes no lo tengan en cuenta, es muy sencillo y f\u00e1cil de usar y apenas supone peso para tu sitio web.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-5 fusion-button-span-yes fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer sponsored\" href=\"https:\/\/ignaciosantiago.com\/ir-a\/ga-google-analytics\/\"><span class=\"fusion-button-text\">Ir a GA Google Analytics<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"conversios\"><\/span>Conversios<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\" style=\"border:1px solid #000000;\"><img decoding=\"async\" width=\"450\" height=\"250\" alt=\"mejores apps teclados android ios emoticonos emojis gratis redes sociales facebook whatsapp twitter linkedin instagram youtube animoji\" title=\"mejores apps teclados android ios emoticonos emojis gratis redes sociales facebook whatsapp twitter linkedin instagram youtube animoji\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2019\/10\/mejores-apps-teclados-android-ios-emoticonos-emojis-gratis-redes-sociales-facebook-whatsapp-twitter-linkedin-instagram-youtube-animoji.jpg\" class=\"img-responsive wp-image-75396\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2019\/10\/mejores-apps-teclados-android-ios-emoticonos-emojis-gratis-redes-sociales-facebook-whatsapp-twitter-linkedin-instagram-youtube-animoji-200x111.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2019\/10\/mejores-apps-teclados-android-ios-emoticonos-emojis-gratis-redes-sociales-facebook-whatsapp-twitter-linkedin-instagram-youtube-animoji-400x222.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2019\/10\/mejores-apps-teclados-android-ios-emoticonos-emojis-gratis-redes-sociales-facebook-whatsapp-twitter-linkedin-instagram-youtube-animoji.jpg 450w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-alert alert error alert-danger fusion-alert-left fusion-alert-capitalize awb-alert-native-link-color\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\"><strong>Gratis (Starter) | $39\/mes (Hustle) | $59\/mes (Growth) | $99\/mes (Leap)<\/strong><\/span><\/div><\/div><div class=\"fusion-text fusion-text-15\"><p><strong>Conversios<\/strong> es un plugin de marketing de WooCommerce <strong>todo en uno<\/strong> que automatiza Google Analytics (GA4), Google Shopping, remarketing y p\u00edxel de conversi\u00f3n. Conversios te ayuda a entender el comportamiento de tus usuarios a lo largo de tu embudo de compras y saber c\u00f3mo interact\u00faan los usuarios con tu sitio web desde la p\u00e1gina de inicio hasta el pago.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-6 fusion-button-span-yes fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer sponsored\" href=\"https:\/\/ignaciosantiago.com\/ir-a\/conversios\/\"><span class=\"fusion-button-text\">Ir a Conversios<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-15 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:26.25;line-height:1.15;\"><span class=\"ez-toc-section\" id=\"como-anadir-google-analytics-4-en-wordpress-con-google-tag-manager\"><\/span>C\u00f3mo a\u00f1adir Google Analytics 4 en WordPress con Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-16\"><p>Otra forma de <strong>a\u00f1adir el c\u00f3digo de seguimiento de Google Analytics a WordPress<\/strong> es a trav\u00e9s de <a href=\"https:\/\/ignaciosantiago.com\/tutorial-google-tag-manager\/\" target=\"_blank\" rel=\"noopener\">Google Tag Manager<\/a>. Como m\u00e9todo de inserci\u00f3n es el m\u00e1s recomendable, ya que, aparte del c\u00f3digo de GA4 tambi\u00e9n te permite a\u00f1adir todo tipo de c\u00f3digos que te vendr\u00e1n muy bien para medir todo lo que pasa en tu sitio web. El precio es sencillo y, si sigues todos los pasos, <strong>tendr\u00e1s Google Analytics 4 activado en tu web en menos de 5 minutos<\/strong>.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-16 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"1-crea-una-cuenta-en-google-tag-manager-o-inicia-sesion-en-la-que-ya-tengas\"><\/span>#1 Crea una cuenta en Google Tag Manager o inicia sesi\u00f3n en la que ya tengas<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-17\"><p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143320\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-1.jpg\" alt=\"como crear cuenta google tag manager 1\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-1-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-1-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-1-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-1-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-1-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-1-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-1-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Accede a la plataforma de Google Tag Manager y haz click en \u00abCrear cuenta\u00bb<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143321\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-2.jpg\" alt=\"como crear cuenta google tag manager 2\" width=\"1200\" height=\"789\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-2-150x99.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-2-200x132.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-2-400x263.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-2-600x395.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-2-768x505.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-2-800x526.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-2-900x592.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-2.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Rellena los datos de tu propiedad y haz click en \u00abCrear\u00bb<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143322\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-3.jpg\" alt=\"como crear cuenta google tag manager 3\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-3-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-3-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-3-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-3-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-3-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-3-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-3-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-3.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Acepta las condiciones de GTM y elige \u00abS\u00ed\u00bb en la parte superior derecha<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-17 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"2-anade-el-codigo-de-google-tag-manager-a-wordpress\"><\/span>#2 A\u00f1ade el c\u00f3digo de Google Tag Manager a WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-18\"><p>Hay varias opciones para a\u00f1adir el c\u00f3digo de Google Tag Manager a WordPress. El primero modificando el archivo header.php y a\u00f1adiendo de forma manual. El segundo utilizando un plugin como <a href=\"https:\/\/es.wordpress.org\/plugins\/code-snippets\/\" target=\"_blank\" rel=\"noopener\">Code Snippets<\/a> y, por \u00faltimo, utilizando un <a href=\"https:\/\/ignaciosantiago.com\/page-builder-wordpress\/\" target=\"_blank\" rel=\"noopener\">page builder<\/a> como <a href=\"https:\/\/ignaciosantiago.com\/ir-a\/elementor\/\" target=\"_blank\" rel=\"noopener sponsored\">Elementor<\/a> y utilizar su herramienta de inserci\u00f3n de c\u00f3digo personalizado. Sea el que sea el que elijas, haz una copia de seguridad de tu base de datos por si acaso.<\/p>\n<p>En el primero caso, entra en el panel de administraci\u00f3n de tu WordPress\u00a0y, en el apartado de \u00ab<strong>Apariencia<\/strong>\u00bb accede al \u00ab<strong>Editor de Temas<\/strong>\u00ab. Desde ah\u00ed tendr\u00e1s que acceder a la cabecera del tema y en la caja \u201cContenido del archivo seleccionado\u201d, justo despu\u00e9s de la etiqueta, pegar el c\u00f3digo completo. Echa un ojo a la siguiente imagen:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143323\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-4.jpg\" alt=\"como crear cuenta google tag manager 4\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-4-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-4-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-4-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-4-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-4-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-4-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-4-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-4.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Google Tag Manager te muestra los c\u00f3digos que debes a\u00f1adir al head y al body de tu sitio web<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143548\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-1.jpg\" alt=\"como a\u00f1adir codigo personalizado wordpress manualmente google tag manager\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-1-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-1-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-1-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-1-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-1-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-1-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-1-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>En la secci\u00f3n \u00abApariencia &gt; Editor de archivos de temas\u00bb, selecciona \u00abheader-php\u00bb y pega el primer c\u00f3digo despu\u00e9s de la etiqueta \u00ab&lt;head&gt;\u00bb<\/em><\/p>\n<\/div><div class=\"fusion-alert alert general alert-info fusion-alert-left fusion-alert-capitalize awb-alert-native-link-color\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-info-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">Si no ves la opci\u00f3n de \u00abEditor de Temas\u00bb es porque est\u00e1 <strong>desactivado<\/strong>. Para ello, edita el archivo \u00abwp-config.php\u00bb de tu instalaci\u00f3n WordPress y a\u00f1ade la l\u00ednea \u00ab<em>define (\u2018DISALLOW_FILE_EDIT\u2019, true);<\/em>\u00ab.<\/span><\/div><\/div><div class=\"fusion-text fusion-text-19\"><p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-143552\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-2.jpg\" alt=\"como a\u00f1adir codigo personalizado wordpress manualmente google tag manager\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-2-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-2-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-2-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-2-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-2-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-2-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-2-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-manualmente-google-tag-manager-2.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Pega el segundo c\u00f3digo despu\u00e9s de la etiqueta \u00ab&lt;body&gt;\u00bb y haz click en \u00abGuardar\u00bb<\/em><\/p>\n<p>En el segundo y tercer caso, se trata m\u00e1s o menos de lo mismo, y es a\u00f1adir el c\u00f3digo a trav\u00e9s de un plugin o del page builder. En el caso de Elementor, accede a la secci\u00f3n \u00ab<b>Elementor &gt; C\u00f3digo personalizado<\/b>\u00bb y haz click en \u00abCrear nuevo\u00bb. Pega el c\u00f3digo de Google Tag Manager, nombra el c\u00f3digo, elige la ubicaci\u00f3n \u00ab&lt;head&gt;\u00bb y haz click en \u00abPublicar\u00bb. Echa un ojo a la siguiente imagen:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143549\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-1.jpg\" alt=\"como a\u00f1adir codigo personalizado wordpress elementor google tag manager\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-1-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-1-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-1-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-1-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-1-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-1-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-1-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Ve a la secci\u00f3n \u00abC\u00f3digo personalizado\u00bb del men\u00fa de Elementor, crea un nuevo c\u00f3digo, a\u00f1ade el primer c\u00f3digo y haz click en \u00abPublicar\u00bb<\/em><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-143550\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-2.jpg\" alt=\"como a\u00f1adir codigo personalizado wordpress elementor google tag manager\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-2-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-2-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-2-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-2-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-2-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-2-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-2-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-2.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Crea otro c\u00f3digo, a\u00f1ade el segundo c\u00f3digo y haz click en \u00abPublicar\u00bb<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143563\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-4.jpg\" alt=\"como a\u00f1adir codigo personalizado wordpress elementor google tag manager\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-4-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-4-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-4-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-4-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-4-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-4-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-4-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-4.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>En ambos casos, debes a\u00f1adir la condici\u00f3n de que el c\u00f3digo se active en \u00abTodo el sitio\u00bb y guardar los cambios<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143551\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-3.jpg\" alt=\"como a\u00f1adir codigo personalizado wordpress elementor google tag manager\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-3-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-3-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-3-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-3-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-3-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-3-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-3-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/09\/como-anadir-codigo-personalizado-wordpress-elementor-google-tag-manager-3.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Ve a la secci\u00f3n \u00abC\u00f3digo personalizado\u00bb del men\u00fa de Elementor y comprueba que est\u00e1n ambos c\u00f3digos<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-18 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"3-crea-y-configura-una-etiqueta-nueva-en-google-tag-manager\"><\/span>#3 Crea y configura una etiqueta nueva en Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-20\"><p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143324\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-5.jpg\" alt=\"como crear cuenta google tag manager 5\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-5-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-5-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-5-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-5-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-5-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-5-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-5-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-5.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Haz click en \u00abNueva\u00bb para crear la etiqueta<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143328\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-6.jpg\" alt=\"como crear cuenta google tag manager configurar etiqueta google analytics 4 ga4 6\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-6-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-6-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-6-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-6-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-6-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-6-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-6-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-6.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Haz click\u00a0en el recuadro \u00abConfiguraci\u00f3n de la etiqueta\u00bb<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143329\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-7.jpg\" alt=\"como crear cuenta google tag manager configurar etiqueta google analytics 4 ga4 7\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-7-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-7-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-7-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-7-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-7-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-7-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-7-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-7.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Elige el tipo de etiqueta \u00abGoogle Analytics: configuraci\u00f3n de GA4\u00bb<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-19 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"4-anade-el-id-de-medicion-de-google-analytics-4\"><\/span>#4 A\u00f1ade el ID de medici\u00f3n de Google Analytics 4<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-21\"><p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143316\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-1.jpg\" alt=\"como crear cuenta google tag manager configurar etiqueta google analytics 4 ga4 flujos de datos google analytics 4 1\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-1-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-1-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-1-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-1-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-1-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-1-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-1-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><i>Selecciona<\/i><em>\u00a0la opci\u00f3n de \u00abFlujos de datos\u00bb<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143317\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-2.jpg\" alt=\"como crear cuenta google tag manager configurar etiqueta google analytics 4 ga4 flujos de datos google analytics 4 2\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-2-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-2-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-2-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-2-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-2-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-2-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-2-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-2.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Elige el \u00abFlujos de datos\u00bb de tu sitio web (o crea uno nuevo con la url de tu web)<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143318\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-3.jpg\" alt=\"como crear cuenta google tag manager configurar etiqueta google analytics 4 ga4 flujos de datos google analytics 4 3\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-3-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-3-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-3-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-3-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-3-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-3-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-3-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-flujos-de-datos-google-analytics-4-3.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>En la parte derecha de la ventana copia el \u00abID de medici\u00f3n\u00bb (el que empieza por \u00abG-\u00ab)<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143330\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-8.jpg\" alt=\"como crear cuenta google tag manager configurar etiqueta google analytics 4 ga4 8\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-8-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-8-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-8-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-8-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-8-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-8-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-8-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-8.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Introduce el ID de medici\u00f3n de GA4 (que empieza por G-) y haz click en \u00abActivaci\u00f3n\u00bb<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-20 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"5-selecciona-el-activador-%c2%aball-pages%c2%bb\"><\/span>#5 Selecciona el activador \u00abAll Pages\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-22\"><p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143314\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-9.jpg\" alt=\"como crear cuenta google tag manager configurar etiqueta google analytics 4 ga4 9\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-9-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-9-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-9-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-9-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-9-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-9-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-9-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-9.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Selecciona el activador \u00abAll Pages\u00bb<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-21 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"6-nombra-la-etiqueta-para-poder-encontrarla-facilmente\"><\/span>#6 Nombra la etiqueta para poder encontrarla f\u00e1cilmente<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-23\"><p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143315\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-10.jpg\" alt=\"como crear cuenta google tag manager configurar etiqueta google analytics 4 ga4 10\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-10-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-10-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-10-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-10-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-10-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-10-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-10-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-configurar-etiqueta-google-analytics-4-ga4-10.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Nombre la etiqueta (por ejemplo, GA4) y haz click en \u00abGuardar\u00bb<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-22 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"7-publica-los-cambios-en-la-seccion-de-%c2%abenviar%c2%bb\"><\/span>#7 Publica los cambios en la secci\u00f3n de \u00abEnviar\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-24\"><p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143325\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-11.jpg\" alt=\"como crear cuenta google tag manager 11\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-11-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-11-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-11-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-11-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-11-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-11-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-11-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-11.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Haz click en \u00abEnviar\u00bb para publicar los cambios<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143326\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-12.jpg\" alt=\"como crear cuenta google tag manager 12\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-12-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-12-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-12-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-12-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-12-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-12-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-12-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-12.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Nombra la versi\u00f3n para tener un control de lo que se ha hecho y haz click en \u00abPublicar\u00bb<\/em><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143327\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-13.jpg\" alt=\"como crear cuenta google tag manager 13\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-13-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-13-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-13-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-13-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-13-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-13-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-13-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-13.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Haz click en el icono para cerrar la ventana<\/em><\/p>\n<\/div><div class=\"fusion-title title fusion-title-23 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"8-revisa-el-informe-en-tiempo-real-de-google-analytics-y-comprueba-que-todo-funciona\"><\/span>#8 Revisa el informe en tiempo real de Google Analytics y comprueba que todo funciona<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-25\"><p>El<strong>\u00a0\u00faltimo paso<\/strong>\u00a0es la comprobaci\u00f3n de que has logrado\u00a0<strong>a\u00f1adir Google Analytics 4 a tu WordPress a trav\u00e9s de Google Tag Manager<\/strong>, esto lo podr\u00e1s verificar de una forma muy sencilla. Para ello, vuelve a tu\u00a0<strong>propiedad de GA4<\/strong>\u00a0y clica en donde dice resumen de informes, \u00ab<strong>en tiempo real<\/strong>\u00ab. Si no tienes mucho tr\u00e1fico habitualmente, realiza alguna acci\u00f3n como acceder desde el navegador a tu p\u00e1gina web, si GA4 detecta esa visita y aparece una ventana similar a la de la imagen que ves a continuaci\u00f3n, \u00a1enhorabuena,\u00a0<strong>has completado el proceso con \u00e9xito<\/strong>!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-143319\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-informe-tiempo-real-google-analytics-4.jpg\" alt=\"como crear cuenta google tag manager informe tiempo real google analytics 4\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-informe-tiempo-real-google-analytics-4-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-informe-tiempo-real-google-analytics-4-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-informe-tiempo-real-google-analytics-4-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-informe-tiempo-real-google-analytics-4-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-informe-tiempo-real-google-analytics-4-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-informe-tiempo-real-google-analytics-4-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-informe-tiempo-real-google-analytics-4-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2022\/11\/como-crear-cuenta-google-tag-manager-informe-tiempo-real-google-analytics-4.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Abre el informe en tiempo real de Google Analytics y comprueba que todo funciona correctamente<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-24 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:26.25;line-height:1.15;\"><span class=\"ez-toc-section\" id=\"conclusion-vincula-google-analytics-4-con-tu-web-de-wordpress\"><\/span>Conclusi\u00f3n: Vincula Google Analytics 4 con tu web de WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-26\"><p><strong>Google Analytics<\/strong> es una herramienta de Google que te permite <strong>analizar todo lo que sucede en tu sitio web<\/strong>. Aporta informes y estad\u00edsticas que puedes analizar para sacar tus propias conclusiones y aplicar mejoras que se conviertan en un <strong>mayor n\u00famero de ventas<\/strong>. Para poder hacer uso de ella, adem\u00e1s de registrarte en la plataforma, <strong>necesitar\u00e1s vincularla a tu sitio web<\/strong>.(si no realizas esa vinculaci\u00f3n, Google Analytics no podr\u00e1 ofrecer ni un solo dato sobre tu sitio WordPress).<\/p>\n<p><strong>Instalar Google Analytics en WordPress<\/strong> es muy sencillo y lo puedes hacer en muy pocos pasos. Una forma sencilla de hacerlo es<strong> utilizando alguno de los plugins<\/strong> que te he mencionado en esta gu\u00eda. Si me preguntas a m\u00ed, de entre todos ellos, <strong>mi recomendaci\u00f3n<\/strong> primera es <a href=\"https:\/\/ignaciosantiago.com\/ir-a\/rankmath\/\" target=\"_blank\" rel=\"noopener sponsored\">Rank Math<\/a> porque, aparte de instalar el c\u00f3digo de seguimiento, tienes el <a href=\"https:\/\/ignaciosantiago.com\/plugins-seo-wordpress\/\" target=\"_blank\" rel=\"noopener\">mejor plugin de SEO para WordPress<\/a>. Por otro lado, si prefieres<strong> vincular tu WordPress con GA4 de forma manual <\/strong>tendr\u00e1s que localizar, copiar y pegar el c\u00f3digo de la herramienta en tu gestor de contenidos o utilizar Google Tag Manager (si no te asusta aprender a manejar esta herramienta, te lo recomiendo).<\/p>\n<p>\u00bfQu\u00e9 te ha parecido este <strong>tutorial para instalar Google Analytics en WordPress<\/strong>? \u00bfConoc\u00edas todas las posibilidades de hacerlo? \u00bfHay alguna que te haya llamado la atenci\u00f3n? \u00bfCrees que me he dejado alguna? \u00bfTe has quedado con alguna duda o pregunta? Entonces te pido que <strong>dejes un\u00a0comentario<\/strong>. Da igual que sea o una duda o un simple gracias, pero me alegrar\u00e9 mucho de leerlo y responderlo.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-27\" style=\"--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><!-- FeedbackWP Plugin --><div  class=\"rmp-widgets-container rmp-wp-plugin rmp-main-container js-rmp-widgets-container js-rmp-widgets-container--24488 \"  data-post-id=\"24488\">    <!-- Rating widget -->  <div class=\"rmp-rating-widget js-rmp-rating-widget\">          <p class=\"rmp-heading rmp-heading--title\">        \u00bfTe ha gustado el contenido?      <\/p>            <div class=\"rmp-rating-widget__icons\">      <ul class=\"rmp-rating-widget__icons-list js-rmp-rating-icons-list\">                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"\" data-value=\"1\">            <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"\" data-value=\"2\">            <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"\" data-value=\"3\">            <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"\" data-value=\"4\">            <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"\" data-value=\"5\">            <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>              <\/ul>    <\/div>    <p class=\"rmp-rating-widget__hover-text js-rmp-hover-text\"><\/p>    <button class=\"rmp-rating-widget__submit-btn rmp-btn js-submit-rating-btn\">          <\/button>    <p class=\"rmp-rating-widget__results js-rmp-results \">      Puntuaci\u00f3n media <span class=\"rmp-rating-widget__results__rating js-rmp-avg-rating\">5<\/span> \/ 5. Votos: <span class=\"rmp-rating-widget__results__votes js-rmp-vote-count\">2836<\/span>    <\/p>    <p class=\"rmp-rating-widget__not-rated js-rmp-not-rated rmp-rating-widget__not-rated--hidden\">      \u00a1Todav\u00eda no hay votos! S\u00e9 el primero en valorar el contenido.    <\/p>    <p class=\"rmp-rating-widget__msg js-rmp-msg\"><\/p>  <\/div>  <!--Structured data -->  <script type=\"application\/ld+json\">{  \"@context\": \"http:\/\/schema.org\",  \"@type\": \"Product\",  \"aggregateRating\": {    \"@type\": \"AggregateRating\",    \"bestRating\": \"5\",    \"ratingCount\": \"2836\",    \"ratingValue\": \"5\"  },  \"image\": \"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2016\/02\/tutorial-wordpress-como-instalar-google-analytics-en-wordpress.jpg\",  \"name\": \"C\u00f3mo Integrar Google Analytics 4 en WordPress [+PLUGINS]\",  \"description\": \"C\u00f3mo Integrar Google Analytics 4 en WordPress [+PLUGINS]\"}<\/script>      <\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-7 fusion-button-span-yes fusion-button-default-type\" style=\"--button_text_transform:var(--awb-custom_typography_2-text-transform);--button_font_size:var(--awb-custom_typography_2-font-size);--button_line_height:var(--awb-custom_typography_2-line-height);--button_typography-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--button_typography-font-family:var(--awb-custom_typography_2-font-family);--button_typography-font-weight:var(--awb-custom_typography_2-font-weight);--button_typography-font-style:var(--awb-custom_typography_2-font-style);\" target=\"_self\" href=\"#respond\"><span class=\"fusion-button-text\">\u00a1Quiero saber qu\u00e9 opinas! Deja tu comentario<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-25 fusion-title-center fusion-title-text fusion-title-size-div\" style=\"--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-typography2-font-size);\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><div class=\"fusion-title-heading title-heading-center title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography2-font-family);font-weight:var(--awb-typography2-font-weight);font-style:var(--awb-typography2-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography2-letter-spacing);text-transform:var(--awb-typography2-text-transform);--fontSize:37.5;line-height:var(--awb-typography2-line-height);\">Tambi\u00e9n te puede interesar esta gu\u00eda<\/div><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-liftup-border-radius:15px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div class=\"awb-image-frame awb-image-frame-10 imageframe-liftup imageframe-10\"><span class=\" fusion-imageframe imageframe-none imageframe-10\" style=\"border:1px solid #000000;border-radius:15px;\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/ignaciosantiago.com\/tutorial-wordpress\/\" target=\"_blank\" aria-label=\"mejores herramientas marketing online digital\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"600\" height=\"300\" alt=\"tutorial wordpress\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2014\/05\/tutorial-wordpress-aprender-crear-pagina-web.jpg\" class=\"img-responsive wp-image-34399\"\/><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-26 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-top-small:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);--fontSize:22.5;line-height:var(--awb-typography5-line-height);\"><a href=\"https:\/\/ignaciosantiago.com\/tutorial-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tutorial WordPress, C\u00f3mo Crear Tu Propia WEB Paso a Paso<\/a><\/div><\/div><div class=\"fusion-text fusion-text-28\"><p>WordPress es, sin duda, una de las <strong>mejores plataformas<\/strong> para <a href=\"https:\/\/ignaciosantiago.com\/como-crear-una-pagina-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">crear una p\u00e1gina web<\/a>,\u00a0un\u00a0<a href=\"https:\/\/ignaciosantiago.com\/como-crear-un-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">blog<\/a>\u00a0o una\u00a0<a href=\"https:\/\/ignaciosantiago.com\/crear-tienda-online-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">tienda online<\/a> para tu negocio, ya que es f\u00e1cil de usar, flexible y ofrece muchas opciones para personalizarla de acuerdo a tus necesidades. Empieza con buen pie con WordPress, revisa esta <strong>completa gu\u00eda<\/strong> y aprende a potenciar tu\u00a0<a href=\"https:\/\/ignaciosantiago.com\/servicios\/diseno-paginas-web-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">pagina web<\/a>,\u00a0<a href=\"https:\/\/ignaciosantiago.com\/servicios\/diseno-blogs-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">blog<\/a>\u00a0o\u00a0<a href=\"https:\/\/ignaciosantiago.com\/servicios\/diseno-tiendas-online-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">tienda online<\/a> WordPress desde el principio.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-8 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/ignaciosantiago.com\/tutorial-wordpress\/\"><span class=\"fusion-button-text fusion-button-text-right\">Ir a la gu\u00eda<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"icon-customflecha-derecha\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":42887,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[43166,87,247,86],"tags":[],"class_list":["post-24488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutoriales","category-plugins","category-posicionamiento-analitica-web","category-wordpress"],"_links":{"self":[{"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/posts\/24488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/comments?post=24488"}],"version-history":[{"count":0,"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/posts\/24488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/media\/42887"}],"wp:attachment":[{"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/media?parent=24488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/categories?post=24488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/tags?post=24488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}