{"id":12914,"date":"2020-02-10T16:22:50","date_gmt":"2020-02-10T15:22:50","guid":{"rendered":"https:\/\/ignaciosantiago.com\/?page_id=12914"},"modified":"2021-10-26T14:03:09","modified_gmt":"2021-10-26T12:03:09","slug":"sitemap-xml","status":"publish","type":"post","link":"https:\/\/ignaciosantiago.com\/sitemap-xml\/","title":{"rendered":"Qu\u00e9 Es un SITEMAP XML y C\u00f3mo Crearlo e Indexarlo"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>\u00bfNo te ha pasado alguna vez que tus p\u00e1ginas tardan en indexarse en los buscadores? Muchas\u00a0veces los buscadores tienen dificultades para encontrar las p\u00e1ginas de tu sitio y suele ser debido a que tienes enlaces en JavaScript, Java o Flash, tu p\u00e1gina web\u00a0es reciente\u00a0y no has enlazado lo suficiente las p\u00e1ginas internas o tienes muchas p\u00e1ginas y \u00e9stas no est\u00e1n bien enlazadas.\u00a0En estos casos, un<strong> Sitemap XML<\/strong> es un recurso valioso para mejorar la indexaci\u00f3n y ofrecer una soluci\u00f3n a los buscadores r\u00e1pida y que entienden.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-40022 aligncenter\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2014\/10\/guia-sitemap-xlm-que-es-como-crearlo-como-enviar-indexar-2.jpg\" alt=\"guia sitemap xml que es como crearlo como enviar indexar\" width=\"1200\" height=\"600\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2014\/10\/guia-sitemap-xlm-que-es-como-crearlo-como-enviar-indexar-2-150x75.jpg 150w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2014\/10\/guia-sitemap-xlm-que-es-como-crearlo-como-enviar-indexar-2-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2014\/10\/guia-sitemap-xlm-que-es-como-crearlo-como-enviar-indexar-2-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2014\/10\/guia-sitemap-xlm-que-es-como-crearlo-como-enviar-indexar-2-600x300.jpg 600w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2014\/10\/guia-sitemap-xlm-que-es-como-crearlo-como-enviar-indexar-2-768x384.jpg 768w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2014\/10\/guia-sitemap-xlm-que-es-como-crearlo-como-enviar-indexar-2-800x400.jpg 800w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2014\/10\/guia-sitemap-xlm-que-es-como-crearlo-como-enviar-indexar-2-900x450.jpg 900w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2014\/10\/guia-sitemap-xlm-que-es-como-crearlo-como-enviar-indexar-2.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Al fin y al cabo el objetivo es que los buscadores encuentren tu contenido lo antes posible para empezar a posicionar, ganar autoridad&#8230; entrar en juego de los <a title=\"Factores SEO\" href=\"https:\/\/ignaciosantiago.com\/factores-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">factores<\/a>. Vamos a ver que vamos a ver en el art\u00edculo.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_50 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">&Iacute;ndice de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ignaciosantiago.com\/sitemap-xml\/#que-es-un-sitemap-xml\" title=\"Qu\u00e9 es un sitemap XML\">Qu\u00e9 es un sitemap XML<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ignaciosantiago.com\/sitemap-xml\/#tipos-de-sitemaps\" title=\"Tipos de sitemaps\">Tipos de sitemaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ignaciosantiago.com\/sitemap-xml\/#estructura-de-un-sitemap-xml\" title=\"Estructura de un Sitemap XML\">Estructura de un Sitemap XML<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ignaciosantiago.com\/sitemap-xml\/#como-crear-un-sitemap-xml\" title=\"C\u00f3mo crear un sitemap XML\">C\u00f3mo crear un sitemap XML<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ignaciosantiago.com\/sitemap-xml\/#plugins\" title=\"Plugins\">Plugins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ignaciosantiago.com\/sitemap-xml\/#herramientas-online\" title=\"Herramientas online\">Herramientas online<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ignaciosantiago.com\/sitemap-xml\/#como-enviar-un-sitemap-xml-al-buscador\" title=\"C\u00f3mo enviar un sitemap XML al buscador\">C\u00f3mo enviar un sitemap XML al buscador<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ignaciosantiago.com\/sitemap-xml\/#1-search-console\" title=\"#1 Search Console\">#1 Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ignaciosantiago.com\/sitemap-xml\/#2-robotstxt\" title=\"#2 Robots.txt\">#2 Robots.txt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ignaciosantiago.com\/sitemap-xml\/#3-ping\" title=\"#3 Ping\">#3 Ping<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ignaciosantiago.com\/sitemap-xml\/#conclusion-genera-un-sitemap-xml-e-indexalo-en-buscadores\" title=\"Conclusi\u00f3n: Genera un sitemap XML e ind\u00e9xalo en buscadores\">Conclusi\u00f3n: Genera un sitemap XML e ind\u00e9xalo en buscadores<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:26.25;line-height:1.15;\"><span class=\"ez-toc-section\" id=\"que-es-un-sitemap-xml\"><\/span><a name=\"que-es-sitemap-xml\"><\/a>Qu\u00e9 es un sitemap XML<span class=\"ez-toc-section-end\"><\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p>Probablemente ya conozcas o hayas visto antes los <strong>sitemaps<\/strong> o <strong>mapas del sitio<\/strong> en HTML. Son esas p\u00e1ginas est\u00e1ticas a las que accedes, normalmente, con un enlace al pi\u00e9 y que te dan la estrucutura general de la p\u00e1gina web. \u00bfte suenan? Pues bien, un <strong>Sitemap XML<\/strong> es lo mismo, pero <strong>en un formato que entienden los buscadores<\/strong>.<\/p>\n<p>En 2005, Google se hab\u00eda dado cuenta de que los <strong>sitemaps o mapas del sitio tradicionales<\/strong> serv\u00edan de <strong>ayuda para localizar las p\u00e1ginas de un sitio disponibles para la <a title=\"Factores de indexabilidad de una p\u00e1gina web\" href=\"https:\/\/ignaciosantiago.com\/factores-seo\/indexabilidad\/\" target=\"_blank\" rel=\"noopener noreferrer\">indexaci\u00f3n<\/a><\/strong>. Lo que ocurr\u00eda es que \u00e9stos eran mejorables desde el punto de vista del buscador, as\u00ed que decidi\u00f3 lanzar el <strong>protocolo Google Sitemap<\/strong>. Un a\u00f1o m\u00e1s tarde, MSN (Bing) y Yahoo! se unieron a la iniciativa y dej\u00f3 de ser exclusivo de Google.<\/p>\n<p>En su forma m\u00e1s b\u00e1sica, un <strong>Sitemap XML<\/strong> es un archivo escrito en el <strong>lenguaje de marcas extensible<\/strong> (<a href=\"http:\/\/es.wikipedia.org\/wiki\/Extensible_Markup_Language\" target=\"_blank\" rel=\"noopener noreferrer\">extensible Markup Language<\/a> o XML) que proporciona una <strong>lista de las p\u00e1ginas del sitio<\/strong> junto con otros datos. Esta informaci\u00f3n ayuda a los buscadores a <strong>identificar las p\u00e1ginas que pueden rastrear<\/strong> y su lugar exacto.<\/p>\n<p>Por ello, cuando tienes <strong>problemas para indexar ciertas p\u00e1ginas<\/strong>, un <strong>Sitemap XML<\/strong> hace m\u00e1s probable que <strong>el buscador las encuentre y pase a visitarlas<\/strong>, aunque no lo garantiza.\u00a0<a href=\"http:\/\/www.mattcutts.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Matt Cutts<\/a>, jefe del departamento de web spam de Google, lo explica as\u00ed:<\/p>\n<blockquote>\n<p>Imagina que tienes en tu sitio las p\u00e1ginas A, B, y C. Nosotros encontramos las p\u00e1ginas A y B mediante el seguimiento natural de tus enlaces. Entonces creas un mapa del sitio con las p\u00e1ginas B y C. Ahora hay una posibilidad (pero no una promesa) de que exploremos la p\u00e1gina C. No eliminaremos la p\u00e1gina A s\u00f3lo porque no est\u00e9 listada en tu Sitemap. Y s\u00f3lo porque incluiste una p\u00e1gina que no conoc\u00edamos tampoco garantiza que la vayamos a rastrear.<\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:26.25;line-height:1.15;\"><span class=\"ez-toc-section\" id=\"tipos-de-sitemaps\"><\/span><a name=\"tipos-sitemaps\"><\/a>Tipos de sitemaps<span class=\"ez-toc-section-end\"><\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p>Los<strong> mapas del sitio<\/strong> no s\u00f3lo ayudan a los buscadores a encontrar simples p\u00e1ginas, sino tambi\u00e9n <strong>videos, im\u00e1genes, noticias y contenidos para m\u00f3viles<\/strong>.\u00a0La extensi\u00f3n del <a href=\"http:\/\/www.sitemaps.org\/es\/\" target=\"_blank\" rel=\"noopener noreferrer\">protocolo de Sitemaps<\/a> admite:<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/80471?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\">Sitemaps de v\u00eddeo<\/a>:\u00a0Puedes aumentar las posibilidades de que tus <strong>videos<\/strong> sean <strong>descubiertos por los buscadores<\/strong> si los incluyes en un mapa del sitio. Los <strong>sitemaps de v\u00eddeo<\/strong> te permiten incluir la URL donde se encuentra el video, pero tambi\u00e9n el t\u00edtulo, la descripci\u00f3n la localizaci\u00f3n del <i>thumbnail<\/i>.<\/li>\n<li><a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=es&amp;answer=178636\" target=\"_blank\" rel=\"noopener noreferrer\">Sitemaps de im\u00e1genes<\/a>:\u00a0Al igual que ocurre con los sitemaps de v\u00eddeo, tambi\u00e9n puedes mejorar la<strong> indexaci\u00f3n de tus im\u00e1genes<\/strong> si las a\u00f1ades a un sitemap XML.<\/li>\n<li><a href=\"http:\/\/support.google.com\/news\/publisher\/bin\/answer.py?hl=es&amp;answer=75717\" target=\"_blank\" rel=\"noopener noreferrer\">Sitemaps de noticias<\/a>:\u00a0Permiten controlar el contenido que env\u00edas a Google Noticias.<\/li>\n<li>Sitemaps de m\u00f3viles:\u00a0Indica la ruta donde se encuentran los contenidos para m\u00f3viles de tu sitio.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:26.25;line-height:1.15;\"><span class=\"ez-toc-section\" id=\"estructura-de-un-sitemap-xml\"><\/span><a name=\"estructura-sitemap-xml\"><\/a>Estructura de un Sitemap XML<span class=\"ez-toc-section-end\"><\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p>El <strong>mapa del sitio<\/strong> m\u00e1s sencillo que puedes crear es <strong>un archivo de texto con una URL por rengl\u00f3n<\/strong>. El problema de este formato es que <strong>no puedes incluir informaci\u00f3n adicional<\/strong> como la fecha de \u00faltima modificaci\u00f3n, la frecuencia de cambios y la prioridad. Sin embargo, <strong>con un Sitemap en formato XML s\u00ed es posible<\/strong>.<\/p>\n<p>Las etiquetas obligatorias son las siguientes:<\/p>\n<ul>\n<li><code>&lt;urlset&gt;<\/code> es la etiqueta de apertura. El archivo finaliza con &lt;\/urlset&gt;.<\/li>\n<li><code>&lt;url&gt;<\/code> se incluye esta etiqueta principal para cada una de las urls que vamos a especificar.<\/li>\n<li><code>&lt;loc&gt;<\/code> con ella definimos la URL de la p\u00e1gina. Ha de especificar el protocolo (http, https,\u2026) y su m\u00e1ximo tama\u00f1o est\u00e1 limitado a 2.048 caracteres.<\/li>\n<\/ul>\n<p>Tambi\u00e9n de forma opcional podemos incluir las siguientes etiquetas:<\/p>\n<ul>\n<li><code>&lt;lastmod&gt;<\/code> fecha de la \u00faltima modificaci\u00f3n del archivo. El formato a utilizar es el de <a href=\"http:\/\/www.w3.org\/TR\/NOTE-datetime\" target=\"_blank\" rel=\"noopener noreferrer\">fecha y hora W3C<\/a>, aunque se puede omitir la hora y la fecha quedar\u00eda en este formato: <code>AAAA-MM-DD<\/code>.<\/li>\n<li><code>&lt;changefreq&gt;<\/code> frecuencia aproximada con la que la p\u00e1gina es modificada. Los valores que puede tener este campo son:\n<ul>\n<li><code>always<\/code> (documento que cambia cada vez que se tiene acceso a \u00e9l)<\/li>\n<li><code>hourly<\/code> (cada hora)<\/li>\n<li><code>daily<\/code> (diariamente)<\/li>\n<li><code>weekly<\/code> (semanalmente)<\/li>\n<li><code>monthly<\/code> (mensualmente)<\/li>\n<li><code>yearly<\/code> (anualmente)<\/li>\n<li><code>never<\/code> (documentos que no van a ser modificados)<\/li>\n<\/ul>\n<\/li>\n<li><code>&lt;priority&gt;<\/code> se usa esta etiqueta para definir la prioridad de una URL de forma relativa respecto a las dem\u00e1s URLs del sitio. Los motores de b\u00fasqueda pueden utilizarla para elegir una u otra URL en sus resultados en funci\u00f3n de a cual le demos m\u00e1s prioridad.<br \/>\nSu valor puede ir de 0,0 a 1,0 y la prioridad predeterminada que se asigna es de 0,5.<\/li>\n<\/ul>\n<p>Este es su aspecto:<\/p>\n<pre>&lt;?xml version=\"1.0\" encoding=\"UTF-8\"?&gt;\r\n&lt;urlset xmlns=\"http:\/\/www.sitemaps.org\/schemas\/sitemap\/0.9\"&gt;\r\n\u00a0 &lt;url&gt;\r\n\u00a0\u00a0\u00a0 &lt;loc&gt;http:\/\/www.example.com\/&lt;\/loc&gt;\r\n\u00a0\u00a0\u00a0 &lt;lastmod&gt;2012-04-30&lt;\/lastmod&gt;\r\n\u00a0\u00a0\u00a0 &lt;changefreq&gt;monthly&lt;\/changefreq&gt;\r\n\u00a0\u00a0\u00a0 &lt;priority&gt;1.0&lt;\/priority&gt;\r\n\u00a0 &lt;\/url&gt;\r\n\u00a0 &lt;url&gt;\r\n\u00a0\u00a0\u00a0 &lt;loc&gt;http:\/\/www.example.com\/about-us.html&lt;\/loc&gt;\r\n\u00a0\u00a0\u00a0 &lt;changefreq&gt;yearly&lt;\/changefreq&gt;\r\n\u00a0\u00a0\u00a0 &lt;priority&gt;0.4&lt;\/priority&gt;\r\n\u00a0 &lt;\/url&gt;\r\n&lt;\/urlset&gt;<\/pre>\n<p>A primera vista parece complicado, pero qu\u00e9date tranquilo porque no necesitas escribir todo esto a mano; hay un pu\u00f1ado de herramientas que pueden a hacerlo por ti. M\u00e1s abajo te lo explico mejor :).<\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:26.25;line-height:1.15;\"><span class=\"ez-toc-section\" id=\"como-crear-un-sitemap-xml\"><\/span><a name=\"crear-sitemap-xml\"><\/a>C\u00f3mo crear un sitemap XML<span class=\"ez-toc-section-end\"><\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p>Vamos a ver los generadores de Sitemap m\u00e1s comunes y f\u00e1ciles de usar:<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"plugins\"><\/span>Plugins<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><ul>\n<li><a title=\"XML Sitemaps\" href=\"https:\/\/www.xml-sitemaps.com\/\" target=\"_blank\" rel=\"noopener\">XML-Sitemaps<\/a>:\u00a0Una sencilla herramienta online. Introduces tu dominio y autom\u00e1ticamente rastrea todas las p\u00e1ginas, creando Sitemaps de hasta 500 p\u00e1ginas. Si tus sitio es grande puedes acceder a una <a href=\"https:\/\/www.xml-sitemaps.com\/standalone-google-sitemap-generator.html\" target=\"_blank\" rel=\"noopener noreferrer\">versi\u00f3n de pago<\/a>\u00a0que se instala en el servidor y funciona con PHP. \u00c9sta no tiene l\u00edmites, adem\u00e1s permite generar Sitemaps de video, de im\u00e1genes, de noticias y de m\u00f3viles.<\/li>\n<li><a href=\"http:\/\/wordpress.org\/extend\/plugins\/google-sitemap-generator\/\" target=\"_blank\" rel=\"noopener\">Google XML Sitemaps<\/a>: Un plugin imprescindible para WordPress. Actualiza el mapa del sitio autom\u00e1ticamente cada vez que publicas un nuevo post o p\u00e1gina, y es altamente configurable.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"herramientas-online\"><\/span>Herramientas online<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p>Ya conoces un par de herramientas, pero si no son suficiente para cubrir tus necesidades, en <a href=\"http:\/\/code.google.com\/p\/sitemap-generators\/wiki\/SitemapGenerators\" target=\"_blank\" rel=\"noopener noreferrer\">esta p\u00e1gina<\/a> tienes todos los recursos disponibles para crear mapas de tu web. Algunos de ellos son programas que puedes ejecutar en tu ordenador, otros requieren la instalaci\u00f3n en tu servidor y otros funcionan desde una p\u00e1gina web. Hay para todos los gustos.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:26.25;line-height:1.15;\"><span class=\"ez-toc-section\" id=\"como-enviar-un-sitemap-xml-al-buscador\"><\/span><a name=\"enviar-sitemap-xml-buscador\"><\/a>C\u00f3mo enviar un sitemap XML al buscador<span class=\"ez-toc-section-end\"><\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\"><p>Una vez tienes el archivo del Sitemap, el siguiente paso consiste en subirlo al directorio ra\u00edz de tu sitio (<i>www.example.com\/mimapadelsitio.xml<\/i>). F\u00edjate que no es obligatorio llamarlo \u201csitemap\u201d, sino que puedes ponerle el nombre que quieras. Despu\u00e9s, necesitas <a href=\"http:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=es&amp;answer=183669&amp;ctx=cb&amp;src=cb&amp;cbid=-mzrg8jq20jvw&amp;cbrank=2\" target=\"_blank\" rel=\"noopener noreferrer\">hacer que los buscadores sepan de su existencia<\/a> para que pasen a examinarlo. Tienes 3 formas de hacerlo:<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"1-search-console\"><\/span>#1 Search Console<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\"><p>Puedes enviar el mapa a trav\u00e9s de las herramientas para webmasters del buscador. Estos son los pasos que debes seguir:<\/p>\n<ol>\n<li>Crea una cuenta en las herramientas de <a href=\"http:\/\/www.google.com\/webmasters\/tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a> y\/o\u00a0<a href=\"http:\/\/www.bing.com\/toolbox\/webmaster\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bing<\/a><\/li>\n<li>A\u00f1ade la URL de tu p\u00e1gina\u00a0web<\/li>\n<li>Verifica el sitio<\/li>\n<li>Sube tu Sitemap:\n<ul>\n<li><strong>En Google<\/strong> &#8211;<em> Rastreo &gt; Sitemaps<\/em><\/li>\n<li><strong>En Bing<\/strong> &#8211;<i> Configurar mi sitio &gt; Mapas del sitio<\/i><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div><div class=\"fusion-title title fusion-title-9 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"2-robotstxt\"><\/span>#2 Robots.txt<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-10\"><p>Puedes incluir una l\u00ednea al final del <a href=\"https:\/\/ignaciosantiago.com\/archivo-robots-txt\/\" target=\"_blank\" rel=\"noopener noreferrer\">archivo robots.txt<\/a>\u00a0de tu p\u00e1gina web:<\/p>\n<blockquote>\n<p>Sitemap: http:\/\/www.example.com\/sitemap.xml<\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-title title fusion-title-10 fusion-title-text fusion-title-size-three\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:22.5;line-height:1.17;\"><span class=\"ez-toc-section\" id=\"3-ping\"><\/span>#3 Ping<span class=\"ez-toc-section-end\"><\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p>Hacer ping es como decirle al buscador \u201cmi mapa del sitio est\u00e1 aqu\u00ed\u201d, y hacerlo es tan sencillo como cargar una direcci\u00f3n en el navegador. Es el m\u00e9todo menos seguro de los tres, pero hasta ahora viene funcionando.\u00a0Dicho esto, aqu\u00ed tienes las direcciones que deber\u00e1s cargar, donde <i>URL_SITEMAP<\/i> es la URL del mapa:<\/p>\n<ul>\n<li><strong>En Google<\/strong> \u2013 <i>http:\/\/www.google.com\/webmasters\/tools\/ping?sitemap=URL_SITEMAP<\/i><\/li>\n<li><strong>En Bing<\/strong>\u00a0&#8211; <i>http:\/\/www.bing.com\/webmaster\/ping.aspx?sitemap=URL_SITEMAP<\/i><\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:none;--fontSize:26.25;line-height:1.15;\"><span class=\"ez-toc-section\" id=\"conclusion-genera-un-sitemap-xml-e-indexalo-en-buscadores\"><\/span><a name=\"conclusion\"><\/a>Conclusi\u00f3n: Genera un sitemap XML e ind\u00e9xalo en buscadores<span class=\"ez-toc-section-end\"><\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-12\"><p>\u00bfHas <strong>conseguido generar tu Sitemap y enviarlo al buscador<\/strong>? Si te ha gustado lo que has le\u00eddo, por favor, que no se te olvide dejar un comentario y compartirlo en tus redes sociales favoritas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-13\" style=\"--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><!-- FeedbackWP Plugin --><div  class=\"rmp-widgets-container rmp-wp-plugin rmp-main-container js-rmp-widgets-container js-rmp-widgets-container--12914 \"  data-post-id=\"12914\">    <!-- Rating widget -->  <div class=\"rmp-rating-widget js-rmp-rating-widget\">          <p class=\"rmp-heading rmp-heading--title\">        \u00bfTe ha gustado el contenido?      <\/p>            <div class=\"rmp-rating-widget__icons\">      <ul class=\"rmp-rating-widget__icons-list js-rmp-rating-icons-list\">                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"\" data-value=\"1\">            <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"\" data-value=\"2\">            <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"\" data-value=\"3\">            <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"\" data-value=\"4\">            <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>                  <li class=\"rmp-rating-widget__icons-list__icon js-rmp-rating-item\" data-descriptive-rating=\"\" data-value=\"5\">            <i class=\"js-rmp-rating-icon rmp-icon rmp-icon--ratings rmp-icon--star rmp-icon--full-highlight\"><\/i>          <\/li>              <\/ul>    <\/div>    <p class=\"rmp-rating-widget__hover-text js-rmp-hover-text\"><\/p>    <button class=\"rmp-rating-widget__submit-btn rmp-btn js-submit-rating-btn\">          <\/button>    <p class=\"rmp-rating-widget__results js-rmp-results \">      Puntuaci\u00f3n media <span class=\"rmp-rating-widget__results__rating js-rmp-avg-rating\">5<\/span> \/ 5. 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style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-title-center fusion-title-text fusion-title-size-div\" style=\"--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-typography2-font-size);\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single sep-solid\" style=\"border-color:var(--awb-custom_color_8);\"><\/div><\/div><span class=\"awb-title-spacer\"><\/span><div 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alt=\"guia seo google\" src=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2014\/11\/guia-seo-como-mejorar-posicionamiento-en-google-sin-penalizacion-13.jpg\" class=\"img-responsive wp-image-34378\" srcset=\"https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2014\/11\/guia-seo-como-mejorar-posicionamiento-en-google-sin-penalizacion-13-200x100.jpg 200w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2014\/11\/guia-seo-como-mejorar-posicionamiento-en-google-sin-penalizacion-13-400x200.jpg 400w, https:\/\/ignaciosantiago.com\/wp-content\/uploads\/2014\/11\/guia-seo-como-mejorar-posicionamiento-en-google-sin-penalizacion-13.jpg 600w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:1.25em;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-left:0px;--awb-margin-right-small:0px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-typography5-font-size);\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography5-font-family);font-weight:var(--awb-typography5-font-weight);font-style:var(--awb-typography5-font-style);margin:0;font-size:1em;letter-spacing:var(--awb-typography5-letter-spacing);text-transform:var(--awb-typography5-text-transform);--fontSize:22.5;line-height:var(--awb-typography5-line-height);\"><a href=\"https:\/\/ignaciosantiago.com\/guia-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gu\u00eda SEO, Domina Google Sin Sufrir Penalizaciones<\/a><\/div><\/div><div class=\"fusion-text fusion-text-14\"><p>Los usuarios y las empresas son cada d\u00eda m\u00e1s conscientes de <a href=\"https:\/\/ignaciosantiago.com\/seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">qu\u00e9 es el SEO<\/a> y de la cantidad de <a href=\"https:\/\/ignaciosantiago.com\/trafico-organico\" target=\"_blank\" rel=\"noopener noreferrer\">tr\u00e1fico org\u00e1nico<\/a> de calidad que pueden generar si dedican tiempo a mejorar sus posiciones en las <a href=\"https:\/\/ignaciosantiago.com\/serps-google-paginas-resultados-busqueda-infografia\/\" target=\"_blank\" rel=\"noopener noreferrer\">SERPSs<\/a>. Pero, al hacerlo, suelen\u00a0cometer\u00a0<strong>errores muy graves<\/strong>\u00a0que pueden acabar con el\u00a0sitio web <a href=\"https:\/\/ignaciosantiago.com\/penalizacion-google\" target=\"_blank\" rel=\"noopener noreferrer\">penalizado<\/a> por los <a href=\"https:\/\/ignaciosantiago.com\/cambios-algoritmo-google\" target=\"_blank\" rel=\"noopener noreferrer\">algoritmos de Google<\/a>. Para evitarlo, sigue esta gu\u00eda para <strong>posicionar sin temer a una penalizaci\u00f3n<\/strong>.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/ignaciosantiago.com\/guia-seo\/\"><span class=\"fusion-button-text fusion-button-text-right\">Ir a la gu\u00eda<\/span><span class=\"fusion-button-icon-divider button-icon-divider-right\"><i class=\"icon-customflecha-derecha\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":40023,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[247],"tags":[],"class_list":["post-12914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionamiento-analitica-web"],"_links":{"self":[{"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/posts\/12914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/comments?post=12914"}],"version-history":[{"count":0,"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/posts\/12914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/media\/40023"}],"wp:attachment":[{"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/media?parent=12914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/categories?post=12914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ignaciosantiago.com\/wp-json\/wp\/v2\/tags?post=12914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}